Hello!

I am currently working as a Senior UX designer in a digital agency, Section Interactive. I lead execution of project with UI designers and developers to create an effective and visually aesthetic product. Present and defend UX strategy. Design decisions based on the overall design roadmap as well as design thinking and research. Liaise with clients and Account Leads to establish accomplishable objectives and KPIs from user experience.

Prior to that I was with We Are Social Singapore as Creative Group Head. I led a team of art directors and video editors/ animators to create visually appealing social content. During my time there, I've worked mainly on Samsung Mobile Global for its global Unpacked launches. It had provided me the experience of working projects on a global scale, making creative ideas and decisions that are internationally relevant, especially in the era of TikTok.

I had been with various agencies such as Proximity/ BBDO, XM/ JWT and DDB/ Tribal. Worked on digital and integrated projects for Singapore Tourism Board, Guinness, Health Promotion Board, National Library Board, McDonald's, Johnson & Johnson (Regional) and Cerebos (Regional).

Contact me for more information.