McDonald's Get Up and Go
To Welcome the year of 2015, McDonald's is offering the world's first All Day sunrise with sunrises live-streamed around the globe. Starting from the earliest sunrise at Gisborne, New Zealand, no matter where you are, you will be able to catch sunrises of some of the most iconic cities. Involvement in art direction and design of the campaign website.
Introduction page : Countdown to the next sunrise
Landing page : A dashboard all the sunrises worldwide and live stream of current sunrise. Dock at the bottom to different sections of the website.
Instagram contest : Capture sunrise with #getupandgo and stand a chance to win McDonald’s vouchers
Hero products : McDonald's serving All Day Breakfast from 1st to 4th January
Hero products : McDonald's serving All Day Breakfast from 1st to 4th January