Samsung Mobile Global - Wallpaper Campaign
It started with a trend on twitter that a few designers were creating mobile wallpapers on the Galaxy S10’s Infinity-O Display. They integrated the Infinity-O Display design with pop-culture elements. We rode on an existing trend to expand Samsung to the artists communities. With collaboration with influential and well-known artists and creators, we created a series of artists' profiles as well as their behind-the-scenes content. Getting creators and leveraging their fan base to expand Samsung's global audience and artists communities.
How it first first started:
An Infinite Playground with Matt B
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Wallpaper Artists Episode 1: @furrylittlepeach
Sha’an d’Anthes, or @furrylittlepeach, sees wallpapers as a way to bring a world of wonder into the everyday. Her work is both an experimentation of color and an infusion of joy and nostalgia for the viewer.
Samsungwithgalaxy IGTV
Wallpaper Artists Episode 2: @mulgatheartist
For Joel Moore, better known as @mulgatheartist, wallpapers are an opportunity to inject a little bit more happiness into the world. By way of intricately painted summer pictures and the most magnificent beards on mobile.
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Wallpaper Artists Episode 3: @marco_oggian
Simple shapes and colors form @marco_oggian’s distinctive wallpapers – driven by his belief that art should always be accessible.
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Wallpaper Artists Episode 4:
@ketnipz
The everyday adventures of a not-so-everyday bean. @ketnipz wallpapers, by Welsh cartoonist Harry Hambley, aim to promote positivity to viewers each time they look at their phones.
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