StashAway website revamp
StashAway is a robo-investment platform. With StashAway’s branding refresh, we were tasked to do a revamp to their website.
Interviews were conducted and synthesis and research on what our audience is looking for in a robo-investing platform. From there we concluded that the website should aim to establish trust, ease of onboarding, verified performance, and market relevancy for its investment mobile app.
To align with the new branding, we created new entirely new design library based on their new branding and refreshed imagery style, creating new UI components, widgets, and colour palettes for their library.
Home page
Introductory on what the brand is about and what is stand for. A badge of assurance that the app licensed by Monetary Authority of Singapore ( MAS) and is voted 4 out of 5 stars on Seedly. Value propositions on the brand such as it’s great customer service and intuitive app experience. Key takeaway of this app is that it’s backed by experts from finance, tech and investment industries.
Building trust
There are video quotes from founders to build trust with our customers that the product is reliable and
is backed by experts from the industry
Investment at first glance
For customers who want to narrow down investment options based on their investment purpose.
Deep dive into investment solutions
For the investment page, we created a kind of customisation for user to find out relevant investment plan or products. How does its risk index work and impact on investment. Interactive widget for illustrate data instead what used to be chart of numbers from pervious version. While investment products / plans and the risk index are the crucial factors, there is further explanation on the methodology that goes behind. It caters for customers who is in to look into whether just investments or research that matters.
Ease to start / ease of use
New signups and onboarding made simpler, quicker with
Verified performance
Interactive tools, calculators and the StashAway Risk Index (SRI)
