InnerShine® The Eyes Talk Back

To re-position the product benefits of BRAND'S® InnerShine® Berry Essence and emphasise on how the product can benefit, we introduced the Eyes that do the talk. Starry and Dewy were created to reintroduce the products as well as to educate what our eyes need that we’ve neglected at times.

A social media led campaign that includes videos of Starry and Dewy talking as our eyes' perspective in debunking myths and misconceptions about eye care. There are static Facebook posts that educate people about good eyes habits while videos are pushed out later to educate people on the product's benefits.

Part 1 - Misconceptions / Myths on eye care

Eyes Hear Eyes Do

Starry is really tired. But does he know what’s the best way to recharge? Find out in the latest adventure of Starry and Dewy, just a regular pair of eyeballs trying to make sense of modern life.

Eye-catching Technology

Dewy knows how dangerous the world can be for eyes. Too bad he can’t warn Starry in time. What will happen to Starry? Find out in the latest adventure of Starry and Dewy, just a regular pair of eyeballs trying to make sense of modern life.

Eyes Make Their Escape Plans

Sometimes enough is enough, even for eyes. When Starry and Dewy think it’s time for a change, what will they do? Find out in the latest adventure of Starry and Dewy, just a regular pair of eyeballs trying to make sense of modern life.

Part 2 - Product benefits

Seeing Is Believing

Starry can’t wait to show Dewy a special trick. How impressed will Dewy be? Find out in the latest adventure of Starry and Dewy, just a regular pair of eyeballs trying to make sense of modern life.

Night Vision

Dewy is a big fan of new gadgets. But can technology always win the day? Find out in the latest adventure of Starry and Dewy, just a regular pair of eyeballs trying to make sense of modern life.

Looking For The Answer

Starry and Dewy stumble upon a treasure. How will they get their hands on it? Find out in the latest adventure of Starry and Dewy, just a regular pair of eyeballs trying to make sense of modern life.