Neutrogena - City Proof Your Skin
A regional integrated campaign for Neutrogena Hydro Boost Water Gel. With it's Moisture Sensor Complex, it works with skin barrier to repair damage caused by external aggressors. Target audience is girls who live and work in the city while living in the city means coming face to face with external aggressors every day. The idea of city-proof your skins is to show women that it’s possible to repair the city damage on their skin, and replenish the moisture their skin needs.
An integrated campaign that uses weather data to demonstrate product efficacy. Putting Ariel Lin ( Taiwan famous actress) through a torture test, where she experienced different environmental aggressors across different cities in a room.
Science video
Explanation on how aggressors affect our skin barrier and how the product works
Digital Out-Of-Home
A digital billboard that reacts to the environmental aggressors real-time.
Whenever one of the aggressors is going high, there will be a $50 discount on the product.